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    <title>Synap Software comments on Project Green - Lead and Prospect Management for Small Businesses</title>
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    <ttl>40</ttl>
    <description>Synap Software comments</description>
    <item>
      <title>"Project Green - Lead and Prospect Management for Small Businesses" by smeade</title>
      <description>&lt;p&gt;&amp;#8220;Lead management is the new &lt;span class="caps"&gt;CRM&lt;/span&gt;.&amp;#8221;&lt;/p&gt;


	&lt;p&gt;Here are current screenshots of our new product, codenamed &amp;#8220;Green&amp;#8221;, [now released as LeadsOnRails!]  Click &lt;a href="http://leadsonrails.com/lead-management/effective.html"&gt;here&lt;/a&gt; to see it!&lt;/p&gt;


	&lt;p&gt;Many small offices and agencies:&lt;/p&gt;


	&lt;ul&gt;
	&lt;li&gt;spend a lot of time and money obtaining leads, yet &lt;/li&gt;
		&lt;li&gt;do not have an effective way to move the prospect through a marketing process (e.g. qualify the lead, route to someone for initial contact, send a letter, make a followup call).&lt;/li&gt;
	&lt;/ul&gt;


	&lt;p&gt;Our Lead Manager product &amp;#8211; &lt;strong style="color: green;"&gt;Green&lt;/strong&gt; &amp;#8211; changes that.&lt;/p&gt;


With Green, small businesses can:
	&lt;ul&gt;
	&lt;li&gt;Establish a consistent pipeline process&lt;/li&gt;
		&lt;li&gt;Follow and track prospects &lt;/li&gt;
		&lt;li&gt;Continuously improve that process  &lt;/li&gt;
		&lt;li&gt;Help ensure nothing is dropped.  &lt;/li&gt;
		&lt;li&gt;Get a better view of your prospects.&lt;/li&gt;
	&lt;/ul&gt;


	&lt;p&gt;Green is hosted by us and presented as &amp;#8220;Software as Service&amp;#8221;.  This allows your small office to focus on what they do best without the need for an IT or networking staff.&lt;/p&gt;


	&lt;p&gt;The product website will be up soon, providing a detailed tour.  If you would like to know more in the meantime, please &lt;a href="mailto:scott@synapsoftware.com"&gt;drop me a line by email&lt;/a&gt; or comment on this post below.&lt;/p&gt;


	&lt;p&gt;For now, here are some screenshots showing overall look and feel:
&lt;strong style="color:white;"&gt;.&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;&lt;strong style="border-bottom: 1px solid #999;"&gt;Clean layout&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;With the feature you most urgently want accessible &amp;#8211; &amp;#8220;Enter new lead&amp;#8221; &amp;#8211; clearly and always present in top left corner.  Now, if someone calls into office staff or yourself, you have no excuse not to capture that call and put it into your pipeline process.&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://www.synapsoftware.com/documents/green1.png" title="Synap Software Lead Management" alt="Synap Software Lead Management" /&gt;
&lt;strong style="color:white;"&gt;.&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;Continue reading for more&amp;#8230;&lt;/p&gt;

&lt;p&gt;&lt;strong style="border-bottom: 1px solid #999;"&gt;Tagging&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;You can tag leads for flexible categorization. You can easily searching for tagged leads.
&lt;img src="http://www.synapsoftware.com/documents/greentagsclose.png" title="Tagging Leads" alt="Tagging Leads" /&gt;&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://www.synapsoftware.com/documents/greentagging.png" title="Tagging Leads" alt="Tagging Leads" /&gt;
&lt;strong style="color:white;"&gt;.&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;&lt;strong style="border-bottom: 1px solid #999;"&gt;Tracking&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;All activities on the lead are tracked.  Each activity taken on the lead record gets an entry like this.
&lt;img src="http://www.synapsoftware.com/documents/greentracking.png" title="Tracking Leads" alt="Tracking Leads" /&gt;
&lt;strong style="color:white;"&gt;.&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;&lt;strong style="border-bottom: 1px solid #999;"&gt;Checklists&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;Checklists help ensure the right things get done and help you track a prospect through the pipeline.  Create your own checklists, each with as few or many steps as you like.  Assign leads to a checklist so everyone in the office knows what they need to do next.&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://www.synapsoftware.com/documents/greenchecklists.png" alt="" /&gt;&lt;/p&gt;


	&lt;p&gt;&lt;strong style="color:white;"&gt;.&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;&lt;strong style="border-bottom: 1px solid #999;"&gt;Progress&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;When a lead is in a checklist, you can see where the lead stands.&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://www.synapsoftware.com/documents/greenstep.png" title="Help is on the way" alt="Help is on the way" /&gt;&lt;/p&gt;


	&lt;p&gt;&lt;strong style="color:white;"&gt;.&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;&lt;strong style="border-bottom: 1px solid #999;"&gt;Help is on the way&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;The yellow help banner provides guidance all along the way.  We also answer &lt;a href="mailto:comment@synapsoftware.com"&gt;email&lt;/a&gt; rapidly.&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://www.synapsoftware.com/documents/greenhelp.png" title="Help is on the way" alt="Help is on the way" /&gt;
&lt;strong style="color:white;"&gt;.&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;&lt;strong style="border-bottom: 1px solid #999;"&gt;Any input?&lt;/strong&gt;&lt;/p&gt;


	&lt;p&gt;The product website will be up soon, providing a detailed tour.  If you would like to let me know what you think or be notified when it is available, please &lt;a href="mailto:scott@synapsoftware.com"&gt;drop me an email&lt;/a&gt; or respond to this post with a comment.&lt;/p&gt;


	&lt;p&gt;p.s. For the IT inclined: Green is written in &lt;a href="http://www.rubyonrails.com"&gt;Ruby on Rails&lt;/a&gt;.  Also, I used an excellent icon set from &lt;a href="http://www.famfamfam.com/lab/icons/silk/"&gt;Mark James&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Thu, 12 Oct 2006 11:50:00 EDT</pubDate>
      <guid>&lt;a href="/blogit/articles/2006/10/12/project-green-lead-and-prospect-management-for-small-business"&gt;Project Green - Lead and Prospect Management for Small Businesses&lt;/a&gt;</guid>
      <link>&lt;a href="/blogit/articles/2006/10/12/project-green-lead-and-prospect-management-for-small-business"&gt;Project Green - Lead and Prospect Management for Small Businesses&lt;/a&gt;</link>
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