http://synapsoftware.com/blogit/ en-us 40 Synap Software comments <p style="float:left"><img src="http://playbookiq.com/images/backgrounds/pbiqthumb.png" alt="" /></p> <p>Looking for a more professional look to match our small business <span class="caps">CRM</span> target audience, the PlaybookIQ product <a href="http://playbookiq.com">site</a> got a complete revamp this week.</p> <p>The previous site was &#8211; in the tradition of web 2.0 &#8211; simple, sparse, and curvy. The new design is pleasant, yet more focused on the facts and geared toward business users. Out with simple, in with informative and useful.</p> <p>It also includes plenty of blue &#8211; a color associated with business, trust, and reliability. The primary font is Georgia, a serif font that dresses the site up a bit from a t-shirt into business-casual, at least.</p> <p>As a technical aside: <a href="http://code.google.com/p/blueprintcss/">Blueprint</a> grid is used for css and layout. Images are heavily used for a consistent look across browsers.</p> <p>Overall, our new product site more clearly communicates the small business crm and sales team collaboration benefits of PlaybookIQ.</p> Fri, 1 Aug 2008 17:13:00 EDT <a href="/blogit/articles/2008/08/01/simple+crm">This week in PlaybookIQ</a> <a href="/blogit/articles/2008/08/01/simple+crm">This week in PlaybookIQ</a>