by Scott on June 18, 2007
Making of a Web App is Synap Software’s step-by-step look at designing and developing a web app. In this article we get a little bit ahead of ourselves and talk about styleguides.
Early PlaybookIQ Styleguide decisions:
- Use of the International Style
- Tab-based navigation
- Persistent search box
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Posted in Making of a web app, Synap Software: Design Decisions, Make a Web App | 7 trackbacks
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by Scott on June 18, 2007

I love this photo – “Understanding how to use a remote is made easier by a friend” – as an example of the power of reduction to make something easier to understand and give people a better experience. Take away all the stuff people don’t need and suddenly instead of fumbling around feeling stupid, they easily start doing what they want.
Also, the instructions are written directly on the remotes. The friend didn’t write seperate notes on a piece of paper saying “press the up and down arrows on the slim remote to change volume”. Instead, the friend wrote directly on the remote: “Volume”. Similarly, seperate “help” files and manuals for software need to die. There are better alternatives such as inline prompts and making a design so obvious and activity-centered that people do not need help files.
Posted in Simplicity, Web Application Design | 6 trackbacks
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by Scott on June 17, 2007
Making of a Web App follows the design, development and deployment of a web application. This is the seventh article in the series. In this entry we pick a name for Synap Software’s new sales team collaboration application. Here’s the steps we followed:
- Wrote down the categories, benefits, and differences that describe the app.
- Used thesaurus.com to find words relating to these categories, benefits, and differences.
- Found word combinations that made sense, sounded right, and met all our name search criteria.
- Picked a few favorites and experimented (i.e. played around) with them.
- Picked a name, slept on it. Woke up and still liked it.
- Now we are sharing it for feedback.
Final Two Candidates
It came down to zPlaybook or PlaybookIQ. This blog entry shows how we arrived at those names. I’ll write more details on the in-progress logo development, but for now here is a sneak-peek.

Thanks to Michael McDerment
How to Name Your Company was the basis for our thorough product name selection method. We used different selection criteria, but similar methodology to that presented by Michael.
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Posted in Making of a web app, Web Application Design, Make a Web App | 19 trackbacks
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