by Scott on June 14, 2007
In this, the sixth entry in the Making of a Web App series, we take a look at choosing a name. There are two steps: pick criteria and then pick a name that meets those criteria. In this entry we look at the first step: what makes a good web application name. Key points:
- Descriptive names are a wasted opportunity to be different and memorable.
- Emotive names rock.
- The first choice of name probably will not work, because:
- you need the .com.
- A chance to verbally repeat the name to someone is ok.
Everyone will have their own criteria for what makes a good web app name, depending on industry, target audience, and personal preferences. Here are the criteria I used for Synap Software’s sales process app.
A good web application product name is:
- short
- available as a .com
- associative
- emotive
- unique
- not functionally descriptive
- memorable
- ok to repeat
- one that you like and like to say
Let’s look at each of these criteria in more detail.
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Posted in Synap Software: Design Decisions, Making of a web app, Web Application Design, Make a Web App | 9 trackbacks
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by Scott on June 13, 2007
Here is my kids’ school’s mission statement.
Acres Green Elementary provides a positive safe environment where best teaching practices are used to educate the whole child while honoring individuality and creativity.
Here’s another area school’s mission statement.
Copper Mesa Elementary is dedicated to excellence in education and is committed to being an exemplary community of learners. Every child is worthy of a positive, successful learning experience. Our dedication is to create a child-centered environment that encourages risk taking, embraces diversity, and validates the whole child. To promote educational excellence, we will share in the responsibility to foster curiosity and a love of learning. We will model, encourage, and inspire all learners to explore the possibilities of the world around them. Guiding students to reach their personal best, we will provide positive, supportive, challenging, differentiated opportunities for students to demonstrate understanding. We are committed to recognize, value, appreciate, and take pride by celebrating the achievements of all. As a community of learners, leaders, and partners, we are united in our goal to enrich the lives of each child, as he or she becomes a life long learner seeking to reach their fullest potential.
huh?
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Posted in Small Business Marketing | 24 trackbacks
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