by Scott on February 12, 2007
If you are a regular reader of this blog, you will have noticed we have been on a marketing tear lately. This is because Synap Software’s lead managment product, LeadsOnRails.com, is launched and the company is in marketing mode.
Do you see the error in this statement?
If you read John Jantsch’s Duct Tape Marketing book and blog you would know that marketing is not a mode, it is not a stage, it is not something you turn to after your product or service launches to try to sell it.
In his book, John Jantsch starts right off by saying that every business is in the marketing business. Yes – that means you. But you do not need to be a “marketer” to be effective in marketing your business.
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by Scott on February 12, 2007
If business owners were to ask what the ideal price-point is for their product, I would say that there is not one, but many. Regardless of size, your business should offer multiple price points along with a plan to show customers the benefits of moving up the price curve and to ensure it is a frictionless move.
We had my daughter’s birthday party this weekend at Build-a-Bear Workshop. If you have never been there, it’s a place where kids build their own teddy bears and have a great time doing it. They pick the unstuffed animal, stuff it, dress it, name it and take it home. Kids love it. Besides having a great time, I noticed that Build-a-Bear is a master at pricing. What I observed fits into a pricing model that can be broken into six steps.
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