by Scott on February 08, 2007
Buzzwords and buzz-phrases are everywhere and our careers might depend on tracking the right ones.
Here’s some wrong ones that, when put together form a read-made corporate strategy statement: “At the end of the day, a Gen-X, customer-centric, value-added paradigm which aligns our core competencies for synergy is a win-win!” – feel free to use it if you are applying for any newly opened CEO jobs.
In marketing terms, buzzwords are defined as “A trendy word or phrase that is used more to impress than explain”. Marketing folks by their nature want to put a catchy name to everything so there are plenty of buzzwords in the marketing domain. Business in general has its own buzzword backlash.
While marketing folks want to give a name to everything, IT folks want to give an acronym to everything. Like pithy names, acronyms are ripe for becoming buzzwords. Recent must-utters by the technically talented include SOA, Ajax, XML and SaaS.
Yet, what do you think of this premise:
Read more...
no trackbacks
[0]
comments
by Scott on February 07, 2007
We are going through a branding change. To better reflect the benefits of the Synap Software lead management solution, it has been re-branded from LeadsOnTrack to LeadsOnRails.
LeadsOnRails more clearly paints the picture of rail tracks, where LeadsOnTrack could mean any kind of tracks, or just “keeping track”.
Tracks remain an integral part of the product (LeadsOnRails users still use “tracks” to put a lead on a campaign path) yet not in the sense of “keeping track”. The new name helps avoid a message of keeping track of leads and contacts and reinforces the benefits of moving those leads forward.
With the LeadsOnRails name we are building marketing collateral (websites, one-pagers, brochures, etc.) around the product benefits that are also associated with railways:
Fast,
Reliable,
Powerful and
On Schedule.
p.s. My friend Mark Cohen warns in his usual humourous way that an analogy with railways may not be the most promising, considering Amtrak’s image. So, hopefully readers and users are thinking about freight trains, not passenger trains. (He also got a laugh out of the fact that the very next article after “It’s not you…” starts with the word “We” – if nothing else I_ can provide a small dose of semi-regular entertainment).
no trackbacks
[0]
comments
